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Wakanow.com - The Future of Business model transformation

Wakanow.com is a Nigerian online travel aggregator platform modeled like Expedia.com. Before Wakanow.com existence, travelers contacted smaller travel agents to help with booking travel itinerary or contacted the airlines directly. Wakanow.com business model was to help customers directly compare fares from different airlines and bypassing the smaller agents. This is a form of concentration from the once fragmented market. Wakanow.com also has an affiliate program where smaller agents can book through the platform and get commissions. The organization has served mostly the Business-to-customer (B2C) travel sector. Although Wakanow.com’s business model shows a certain level of concentration, it has fierce completion from other organizations in the industry like Travelnow.com.ng, which has a similar platform and the tech giant, Google, which has a travel search aggregator that compares fares from different sites as well. This shows that there is a lot more room for concentration in

How Creativity and innovation can transform Nigeria?

With more than a population of 180 million and the high level of poverty, Nigeria needs to rethink how to solves its own problems to grow its economy. Nigeria is import-dependent, rarely producing what is consumed within its borders, affecting the value of its currency Naira as well as making the cost of living expenses. However, there have been successes in certain newly formed industries in the past decades. Nollywood, Nigerian film and music industry, is the third largest in the world and has generated jobs and revenue for the country through creativity.  The initial movies that Nollywood produced were substandard when compared to Bollywood or Hollywood. Using the indigenous culture and languages, Nigerian film producers improved their imagination and creative confidence, producing better stories which are bringing in more revenues no withstanding other challenges. The Nigerian music industry has also grown such that Nigerians musicians are performing in world stages and
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Have you ever been in an interview where you were asked something that was a bit awkward? There are certain laws that prevent interviewer from asking such questioning other not to discriminate against a candidate or apply certain stereotypes. There is a law against discrimination based on age, race, gender, religion and much more. Interviewers could, however, try to get some of the information forms you indirectly but should not ask those directly and if you are asked, this should let you know the nature of the company or its human resources policy. The fact remains that it is your choice if you do answer these awkward questions or not. You should consider what the job really means to you, maybe you need the money. You can decide to answer it directly or indirectly as well, so instead of giving a specific number when asked “How old are you?”, you could say “people tell me I am way younger than my age” or you could ask “please help me understand how this helps me deliver the job?” Th

Cultural diplomacy could reduce Xenophobia

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                  Antoine de Saint-Exupery said, “If you differ from me, my brother, rather than do me harm, you enrich me” is an ideal reaction when meeting a foreigner there is an opportunity to learn from other experiences. As the world gets smaller through globalization and migration, the world becomes more heterogeneous in terms of cultures, people, languages, and race which is enriching. The US military like many organizations is successful through leveraging on the diversity of its officers’ skill or languages and recruits from different ethnicity and religion. Although enrichment through the heterogeneity of the world is easily seen in organizations, it is often perceived negatively in some communities. The egoistic nature of some communities regularly driven by self-preservation leads to Xenophobia , as explained by Hurlemann et al (2017), this is partly due to evolution since only through solidarity within one's own group was it possible to survive against unknown a

Globalization: The World is Flat Vs. Cultural Intelligence

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The World is Flat.       Friedman’s theory on states that Globalization 1.0 lasted from 1492 to the early 1800s, it marked the beginning of global exploration and shrunk the world from a size “large” to a size “medium”. It is characterized by countries exploring the world and colonizing other nations; Globalization 2.0 lasted from the 1820s to 2000, it shrunk the world from size “medium” to size “small” and characterized by Companies going global through trade and operations in foreign nations; Globalization 3.0 era just started after 2000, it shrinks the world from size “small” to size “tiny” and “flattening” the economic playing field at the same time. This is characterized by Individuals globalizing through connecting, collaborating and competing with themselves.      In Thomas Friedman’s perspective, there has been an evolution of globalization due to certain events that occurred inadvertently through the fall of communism, the rise and proliferation technology and the

The Tension between Strategy and Execution: Challenges for International Advertising Research : A Summary and Analysis

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      The article aims to examine the evolution, research, and challenges encountered in international advertising in the last five decades. In this time, there have been notable theories formed however most having subtle semantics differences. The issue of international advertising seems to be complex because successful execution is usually derived when the implementation involves a hybrid of theories. This complexity is further enhanced due to cultural differences and sensitivities in each country, thus the debate to examine if advertisements should be standardized and if so, to what extent should that happen. According to the authors, researchers have observed that there is no simplistic answer and to view standardization as a continuum. Although, Okazaki, Mueller, and Taylor (2010), suggested that certain types of soft-sell and hard-sell potentials could be standardized across the United States and Japan or countries which have similar appeal.             According to the aut

The Propaganda Game Review

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 The Documentary aimed to investigate the lives of citizens and facts in North Korea which is an isolated nation. North Korea is isolated from the rest of the world and is heavily censored. There is little of known of the country hence there is a lot of speculation about lives of citizens, human rights violation, the economy and other issues. North Korea has an authoritarian government and Juche ideology which citizen live by. The producer,   Alvaro Longoria ,   and his crew were given a set of rules to abide by during the filming of this documentary, one of which was that they could not leave their hotel rooms alone. The also had a pre-approved list places to visit during this period and were escorted throughout. First, they visited the statues of the fathers, a monument where all north Koreans go to pay respect to their leaders by bowing and bring flowers. Citizens also visit this place when an important event in their lives occur like weddings. From an early age, this res