adelethinks

                  Antoine de Saint-Exupery said, “If you differ from me, my brother, rather than do me harm, you enrich me” is an ideal reaction when meeting a foreigner there is an opportunity to learn from other experiences. As the world gets smaller through globalization and migration, the world becomes more heterogeneous in terms of cultures, people, languages, and race which is enriching. The US military like many organizations is successful through leveraging on the diversity of its officers’ skill or languages and recruits from different ethnicity and religion. Although enrichment through the heterogeneity of the world is easily seen in organizations, it is often perceived negatively in some communities. The egoistic nature of some communities regularly driven by self-preservation leads to Xenophobia , as explained by Hurlemann et al (2017), this is partly due to evolution since only through solidarity within one's own group was it possible to survive against unknown a

The World is Flat.       Friedman’s theory on states that Globalization 1.0 lasted from 1492 to the early 1800s, it marked the beginning of global exploration and shrunk the world from a size “large” to a size “medium”. It is characterized by countries exploring the world and colonizing other nations; Globalization 2.0 lasted from the 1820s to 2000, it shrunk the world from size “medium” to size “small” and characterized by Companies going global through trade and operations in foreign nations; Globalization 3.0 era just started after 2000, it shrinks the world from size “small” to size “tiny” and “flattening” the economic playing field at the same time. This is characterized by Individuals globalizing through connecting, collaborating and competing with themselves.      In Thomas Friedman’s perspective, there has been an evolution of globalization due to certain events that occurred inadvertently through the fall of communism, the rise and proliferation technology and the

      The article aims to examine the evolution, research, and challenges encountered in international advertising in the last five decades. In this time, there have been notable theories formed however most having subtle semantics differences. The issue of international advertising seems to be complex because successful execution is usually derived when the implementation involves a hybrid of theories. This complexity is further enhanced due to cultural differences and sensitivities in each country, thus the debate to examine if advertisements should be standardized and if so, to what extent should that happen. According to the authors, researchers have observed that there is no simplistic answer and to view standardization as a continuum. Although, Okazaki, Mueller, and Taylor (2010), suggested that certain types of soft-sell and hard-sell potentials could be standardized across the United States and Japan or countries which have similar appeal.             According to the aut