adelethinks

Wakanow.com is a Nigerian online travel aggregator platform modeled like Expedia.com. Before Wakanow.com existence, travelers contacted smaller travel agents to help with booking travel itinerary or contacted the airlines directly. Wakanow.com business model was to help customers directly compare fares from different airlines and bypassing the smaller agents. This is a form of concentration from the once fragmented market. Wakanow.com also has an affiliate program where smaller agents can book through the platform and get commissions. The organization has served mostly the Business-to-customer (B2C) travel sector. Although Wakanow.com’s business model shows a certain level of concentration, it has fierce completion from other organizations in the industry like Travelnow.com.ng, which has a similar platform and the tech giant, Google, which has a travel search aggregator that compares fares from different sites as well. This shows that there is a lot more room for concentration in